Manama : Mazad, Bahrain’s leading digital auction and marketplace platform and a Mumtalakat portfolio company, specialising in live and online auctions in the Kingdom of Bahrain, announced the integration of eKey 2.0 into its platform, becoming the first online auction platform in the Kingdom to adopt Bahrain’s national digital identity authentication solution. The milestone reflects Mazad’s ongoing commitment to enhancing the user experience, advancing digital innovation, and delivering a secure and trusted marketplace for its customers.
The eKey 2.0 service is delivered through Beyon Connect, part of the Beyon Group, and in partnership with the Information & eGovernment Authority (iGA). The integration with the eKey 2.0 system provides Mazad users with a simpler and more secure way to access the platform, helping create a smoother and more trusted digital experience.
The integration of eKey 2.0 lets Mazad users register and log in to the app using their national digital identity credentials, with biometric and facial recognition replacing separate usernames and passwords. New and existing users can create an account and complete identity verification in a single secure step, making onboarding faster and more convenient by simplifying the registration process, accelerating identity verification, and strengthening trust across the platform.
Nezar Habib, CEO of Mazad, said that integrating the platform with eKey 2.0 enhances the user experience by providing faster, seamless, and more secure access through the Kingdom’s national digital identity infrastructure. He said the integration reflects Mazad’s commitment to innovation and delivering an integrated digital experience that meets evolving user expectations.
Dr. Khaled Al Motawa, Deputy Chief Executive of Operations and Governance at the Information & eGovernment Authority (iGA), said that Mazad’s integration with eKey 2.0 supports efforts to expand the adoption of Bahrain’s national digital identity authentication system and enhance the integration of digital services across sectors. He said the iGA continues to support the adoption of innovative digital solutions that provide secure and trusted services, enhance the user experience, and advance the Kingdom’s digital transformation.
Shaikh Mohamed bin Khalifa Al Khalifa, CEO of Beyon Digital Growth, said that Mazad is the first online auction platform to join the eKey 2.0 ecosystem, extending the use of Bahrain’s national digital identity solution to the e-commerce and marketplace sector. He said the partnership supports secure digital services and aligns with Bahrain Economic Vision 2030.
eKey 2.0 is Bahrain’s national authentication system, providing a unified and secure method for identity verification and government access and private-sector services through biometric authentication, without the need for passwords. This enhances security and trust while delivering a seamless and integrated digital experience for users. Through this integration, Mazad continues to invest in innovative digital solutions that simplify the user experience, strengthen trust, and deliver greater value to buyers, sellers, and partners across various sectors in the Kingdom.
