Manama : The Indian Ladies Association (ILA), Bahrain, proudly announces the launch of its 70th Year Celebrations through a social media blitz “The Platinum Power-Up.” This is a call out to all its members to rediscover, recapture, and reignite the spirit of belonging that has defined ILA for seven remarkable decades.
Through fun-filled yet poignant digital reels, “The Platinum Power-Up” campaign will celebrate not only the rich legacy of the association but also the invaluable role each member plays in shaping its future.
«“The association is just a building without members’ talent, their voice, presence, and energy.”» said President Smitha Jensen, “Through this fun project, we want to bring members together and rediscover their various talents ahrad of our power-packed plans for our Platinum year.”
The 70th year promises to be filled with glamour, glitz, celebration, and meaningful community engagement, reflecting the vibrant spirit of ILA and its members.
A crack team of top talents from among ILA members are anchoring the project: scripted by Meera Ravi and Rekha Utham, the reels will be filmed by experienced short film-maker Shikha Varma. Production schedules, location and p4ops manag4ment is being handled by Raka Mukhopadhyay and Minal Virani while Ranjana Jaiswal and Monika Ameta.are managing costumes and continuity.
“This is all about how our members are the heartbeat of the Grand Lady of Expat Clubs in the region,” said General Secretary Sarmishta Dey, “Over 12 weeks we shall be turning the spotlight on our members, their talents and our club’s community connect. We shall post reels, encourage people to Like,Share and join fun contests about us with amazing giveaways as gifts.”
So tune in and reel in to ILA on Instagram and Facebook in the weeks ahead.to cheer the most happening women’s group in town!
