Saudi Arabia launches global promotional campaign, Saudi Travel Expo in Beijing

Beijing : Ahmed Al Khateeb, Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA) inaugurated a global promotional campaign in Beijing, China, where he launched the Saudi Travel Expo in Tiantan Park, set to run until October 26.

The minister led a Saudi delegation comprising top officials and key partners from Saudi Arabia’s tourism sector. The delegation aimed to enhance the country’s position on the global tourism map and showcase the readiness of Saudi tourism destinations to welcome visitors from China.

The delegation conducted a series of meetings, signing several memoranda of understanding with prominent Chinese companies.

The Saudi Travel Expo featured interactive sections highlighting the tourism destinations in Diriyah, Al Ula, and Al Baha.

 Guests also enjoyed live demonstrations of Sadu weaving and traditional music performances. Saudi tourism partners offered various packages and offers to visit key destinations, including Jeddah, Neom, and the Red Sea, and attend exclusive global events in the Riyadh Season.

Saudi tourism officials joined their Chinese counterparts to prepare for the arrival of Chinese tourists, and to provide them with an enjoyable, seamless, safe, and inspiring travel experience through a variety of initiatives. 

These efforts include training tour guides who can speak Chinese, adding Chinese language support to the Tourism Unified Care Center (930), and offering tailored payment solutions for Chinese visitors in collaboration with UnionPay.