Riyadh : Under the patronage of Salman Al Dossary, Minister of Media, the Impact Makers Forum (ImpaQ) kicked off today in Diriyah, attracting a host of influencers, experts, and content creators from around the world.
In an opening speech to over 1,500 guests at the Diriyah Arena, Minister Al Dossary emphasised the growing role of influencers, highlighting the importance of leveraging this influence to foster creativity and innovation and stimulate community and economic development.
He stated: “The Saudi Vision 2030, led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Crown Prince and Prime Minister of Saudi Arabia, is a vision that has inspired the world and created an impact.”
Minister Al Dossary added: “Influence can be a single word from a passerby that might forever change someone’s life. It could come from a street vendor striving to provide for his children, a loving father, or a great mother who performs miracles to instil values in her children. Influence is not confined to platforms and screens alone. Look around you at work, in your club, in your neighbourhood, and at home, and you will see who has shaped your personality and life. ImpaQ celebrates them and all of you.”
The Impact Makers Forum, the largest of its kind in Saudi Arabia, is held on a 23,000-square-meter venue and includes three main areas: “Innovation Space” hosting panel discussions and major events, “Impact Space” where influencers share their inspirational experiences, and “Lab Space” for conducting creative and technical workshops.
The two-day forum features over 40 diverse activities across 14 areas of influence, including media, artificial intelligence, sports, tourism, and culture. The event attracts over 30,000 visitors, making it a leading platform for exchanging expertise and showcasing success stories in various fields of influence.
The forum also allows international influencers through special tours organised in cooperation with the Saudi Tourism Authority to highlight Saudi Arabia’s uniqueness and appeal. The opening ceremony was digitally streamed to over one million viewers.
The forum continues with a diverse and engaging agenda, featuring panel discussions and workshops while fostering substantial interaction among participants and attendees. This dynamic atmosphere underscores Saudi Arabia’s role as a global hub for inspiration and innovation in the area of influence.
