Manama : Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, Exhibition World Bahrain (EWB) will be hosting the highly anticipated trio of Informa Markets events – Jewellery Arabia, Scent Arabia, and Cityscape Bahrain concurrently from November 26-30.
Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairman of EWB noted that holding various events and exhibitions at EWB affirms the commitment to enhance the Kingdom’s position as a destination for hosting major international events, conferences, and exhibitions, which enhances the role of EWB in sustaining the growth of business tourism and proves the Kingdom’s readiness to provide exceptional experiences for all participants.
On his part, Mohammed Ebrahim, General Manager of Informa Markets Bahrain, said: “These three events continue to build on the Kingdom’s momentum in establishing itself as a leading hub for hosting major international events. These three exhibitions benefit greatly from the unlimited support of the EWB team and the support of the Ministry of Tourism and the BTEA which enables us to achieve remarkable success stories every year.”
“The EWB has been and continues to be a major supporter of the success story of these three events, thanks to its world-class facilities and smooth experiences for exhibitors and attendees. As we approach welcoming more than 700 exhibitors from more than 30 countries, we are excited to see the significant positive impact these events will have on the exhibitions and conferences sector in the Kingdom and the region as a whole.”
Since 2022, Jewellery Arabia in particular has seen significant growth year-on-year, due to the venue’s large capacity, state-of-the-art facilities, and additional services that cater to all aspects of event operations and management. Similarly, in the same year, Scent Arabia and Cityscape Bahrain both launched their first editions and have seen significant growth in terms of number of visitors, expansion of event space, increased number of exhibitors, sponsors, and activities. The three events have evolved into a major regional attraction, with Jewellery Arabia doubling its size and scope for the first time since its first edition in 1992.
Last year Jewellery Arabia and Scent Arabia achieved the highest foot traffic and sales records, with 51% and 35% increases respectively. While Cityscape Bahrain scored an unprecedented 140% increase in sales. Last year, the three events saw an impressive turnout of over 105,000 attendees, anticipating an increase in visitor numbers this year given the enhanced space and services provided.
EWB’s state-of-the-art infrastructure and innovative services have driven this growth. The venue’s spacious layout, high-capacity halls, advanced technology, and flexible design that facilitates visitor experience have enabled the event organisers to fully leverage each event’s potential, becoming catalysts for this impressive expansion of the three events.
Spanning an impressive 67,400 square meters across seven exhibition halls and one Grand Hall, this multi-faceted event promises an unparalleled experience for attendees and exhibitors alike. The layout is thoughtfully arranged, with Jewellery Arabia 2024 occupying Halls 3, 5, 6, 7, and 8; Cityscape Bahrain 2024 in Grand Hall A and Hall 9; and Scent Arabia 2024 in Hall 2.
Jewellery Arabia 2024 is the region’s premier jewellery and watch show, featuring over 650 brands from 30 countries. This exceptional event provides exhibitors with a prestigious platform to showcase exquisite collections, drawing industry professionals, collectors, and connoisseurs worldwide.
Simultaneously, Cityscape Bahrain 2024 will attract thousands of industry professionals, homebuyers, and investors. This leading event will delve into trends, opportunities, and insights within Bahrain’s dynamic property market, making it an essential gathering for real estate professionals.
Adding to the lineup, Scent Arabia will captivate perfumery enthusiasts by highlighting luxurious Arabic perfumes, oriental fragrances, and exquisite perfume oils. This niche event offers a unique glimpse into the rich, fragrant heritage of the Gulf and beyond.
Hosting these prestigious events under one roof demonstrates EWB’s impressive capabilities and underscores Bahrain’s growing appeal as a destination for hosting major regional and international gatherings, including world-class exhibitions and conferences.
EWB is fully equipped to support these events with three VIP Majlises, ample parking (1,455 main spaces and 2,800 overflow spaces), and all essential amenities, including storage spaces, organiser offices, and independent entrances. The venue also offers exceptional customer service, providing culinary offerings, audiovisual production, IT support, cleaning services, and robust security.
Additionally, EWB is working closely with Informa Markets, the event organiser, to ensure a seamless experience for exhibitors and visitors. This collaboration includes regular communication to address logistical needs, coordination on event management, and integrated marketing strategies to enhance visibility and engagement. Preparations are also underway to streamline the buildup process, ensuring a smooth setup and minimising the potential for unforeseen challenges.
During the events, EWB’s culinary team will play a vital role, offering diverse food and beverage services tailored to various needs. Informa Markets staff will have dedicated catering to support smooth operations, while the VIP opening ceremony will feature premium catering that showcases local and international cuisines, creating an exceptional experience for guests.
EWB will also operate a pop-up café near Hall 9, providing a convenient spot for visitors and exhibitors to enjoy a selection of snacks and refreshments throughout the events, fostering a welcoming atmosphere for interaction and relaxation.
As EWB approaches its second anniversary this November, it celebrates remarkable achievements since its inception. Known for its versatility, expansive exhibition halls, and comprehensive event services, EWB has quickly become a top choice for organisers worldwide.
As the countdown begins, the anticipation builds for what promises to be an unforgettable engagement in the heart of Bahrain’s events and entertainment area.
