Bahraini womenswear label Noon By Noor is set to unveil its latest creations at London Fashion Week.
It will be among the luxury brands displaying their spring/summer 2024 collections on Friday, the opening day of the five-day fixture.
Designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, founders of the brand, told The National they are “incredibly excited about London Fashion Week and eager for the audience to experience the unique artistry in our collection this season and the special format we have selected to showcase it.”
The businesswomen, who are cousins and childhood friends, made their debut in the international fashion world in February 2012 when their label became the first based in the GCC to be presented at New York Fashion Week.
Both studied fashion in the US before returning to their native Bahrain to put their skills into practice and achieve their vision.
Noon By Noor has been favoured by socialites Kim Kardashian and Olivia Palermo and actresses Blake Lively and Jamie Chung.
Drawing on western and eastern influences, the designers have made a name for themselves in creating sophisticated pieces that can be easily adapted to meet different modesty standards.
